INTRODUCING SHELL LUBRICANTS TOTAL COST OF OWNERSHIP CONCEPT
Introducing Shell lubricant’s total cost of ownership concept Shell Lubricants today introduced the concept of total cost of ownership(TCO) concept also known as “Empower” to provide end-to-end solutions for customers especially B2B customer, to help them meet certain business challenges. According to company release, it also unveiled the new global brand positioning, “Together Anything Is…
