Introducing Shell lubricant’s  total cost of ownership concept

Shell Lubricants today introduced the concept of total cost of ownership(TCO) concept also known as “Empower” to provide end-to-end solutions for customers especially B2B customer, to help them meet certain business challenges.

According to company release, it also unveiled the new global brand positioning, “Together Anything Is Possible” with the aim to keep its customer’s interest at the forefront, thereby bringing together the people,Products and services under one umbrella to power progress.

Launched at an event “Empower”, in association with the CII-institute of Logistics(CII-IL) here, the concept of total cost of ownership seeks to inspire customers by addressing the efficiency challenges, among others.

In addition, “Empower” also served as a platform to discuss how the different stakeholders from the industry can come together and help reduce the total cost of ownership and enhance profitability.

As a part of its new focus on building a greater collaboration with its customers. Shell lubricants undertook a global study to understand the current lubrication practices of businesses in its six priority B2B sectors across eight markets-Brazil, Canada,China,Germany,India,Russia,UK and US.

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The study  revealed  that companies recognize, that effective lubrication represents a significant financial opportunity, but there is a lack of understanding about how lubrication can impact the TCO of their equipment.

“Hence,Steve Reindl, Global B2B marketing head for Shell Global Lubricants said in a global survey carried out by the Shell Lubricants that “we are aligning our global outlook to reach out to our customers better, offer our people and expertise to ensure they can save smartly” . It was found that only one of three companies have correct lubrication management procedures in place.

“With only 52 percent considering lubricants product performance, there is a lack of understanding about how lubrication can impact the reliability and productivity of the equipment” the release said.

Moreover, it added there is a lack of expertise along with knowledge barriers in these sectors, with only 33 per cent of the companies conducting regular staff training .

The company is trying to create an ecosystem and dialogue with its customers to help them understand TCO and how Shell can be trusted partners in their journey to achieve the same, Shell Lubricants India country head Mansi Tripathy said.

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Shell Lubricants India chief marketing officer, Neeraj Bhatia said “Our renewed global brand positioning” Together Anything is Possible is aimed at keeping our customer’s best interest at heart thereby, bringing together our people , products and services under one umbrella to power progress together”.

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