Hyundai Recommends Shell Lubricants for the products globally for another 5 years, on the 30th of January 2015, Hyundai motor company (HMC) and Shell Lubricants announced the renewal of their agreement for Shell to be the preferred supplier of lubricants for Vehicles manufactured by Hyundai globally.
Shell Lubricants will continue its decade-long global partnership with Hyundai for the next five years, as the preferred aftermarket oil and Lubricants supplier for the automaker’s vehicles in over 70 countries.
According to Roger Moulding, Vice president of Shell Global Marketing and Global key accounts said in a press statement “It allows us to create value for both parties through deeper collaboration — be it in products, aftermarket services, marketing or technology”.
The agreement covers a wide range of Shell Helix products, including the Shell-owned Quaker State branded lubricants in North America.
As part of the agreement, Shell and Hyundai said they will jointly invest in motor oil marketing initiatives and customer satisfaction programs. The companies will also continue to collaborate on technologies and new motor oil formulations designed to work with the new range of Hyundai vehicles.
“This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives,” said Tak Uk Im, executive vice-president and Chief Operating Officer at Hyundai Motor Company.
“Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
The recommendation covers a full range of Shell Helix products including the latest Shell Helix Ultra with PurePlus Technology. In North America, Quaker State (owned by Shell) branded lubricants will be the brand recommended by Hyundai. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Tak Uk Im, Executive Vice President and Chief Operating Officerat Hyundai Motor Company, said: “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
Shell and Hyundai have agreed to jointly invest in motor oil marketing and customer satisfaction programmes as part of this deal. This is on top of the aftermarket service programmes that Shell cooperated with Hyundai to exclusively provide the most convenient service options for Hyundai customers. These include free car health checks via the Before Service Programme and quick oil change and service via the Quick Service Programme. Shell and Hyundai will also continue to collaborate on technology and innovation – developing new motor oil formulations to meet the needs of Hyundai’s expanding range of vehicles. Motor oils have significant potential to amplify efficiency gains in current and future engines.
Shell and Hyundai are also collaborating on the race track. In 2014 Shell and Hyundai Motorsport became technical partners in the FIA World Rally Championships. In fact, in its debut year the Hyundai Shell World Rally Team exceeded the modest targets it had set for the season. The team secured a memorable 1-2 in Rallye Deutschland; scored podiums in three events – Mexico, Poland and Germany; and took 12 stage wins along the way.
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News source : canadaauotodealer.com 28th Jan. 2015 and Shell.com